Panorama Bar
CAST · Longplay · alüm hospitality group
A private club and thoughtfully connected amenities, designed around life at alüm.
Everyday life, with a little more.
alüm hospitality group sets the table. Longplay sets the mood. CAST welcomes you home. Together, they make room for the everyday pleasures of living at alüm.
Feel at home. Feel looked after.
Resident spaces, thoughtful service, and good company. Private club experiences add another way to enjoy life at alüm.
Resident amenities for everyday living. Additional club experiences through paid membership. From the terrace to your arrival home, hospitality is part of alüm.
Food. Music. Hospitality.
Built by CAST. Hosted with care. Concierge, valet, and resident amenities, brought together around life at alüm.
A morning coffee, a favorite record, a glass of wine with a neighbor. Longplay brings a familiar rhythm to life at alüm.
From a shared plate to an evening that runs a little longer, alüm hospitality group makes good food and good company part of being home.
Golden Hill.
Downtown San Diego7 min · 1.3 mi
ALÜM · 25th & C1101 25th Street · 92102
Connected spaces for the way you live.
25th & C, end-to-end
This illustration offers a general look at the building and its spaces. Final layouts and features may vary.
Coming home should feel easy.
A familiar welcome. Thoughtfully managed parking. A smoother start to being home.
Resident needs come first, from valet to personal assistance.
The building’s culinary anchor.
Juan Carlos Gomez Jr. has helped San Diegans feel at home around a table. He brings that same care to alüm’s restaurants and Panorama.
The alüm hospitality group includes the team behind El Agave, alüm hospitality group, Filo, and Longplay will bring a fresh mix of flavors to ALÜM, with a breezy new restaurant designed for shared plates, good company, and gathering close to home.
At ALÜM, that movement becomes part of the building. alüm hospitality group is the kitchen downstairs, the table upstairs, the terrace lunch, the chef’s-counter dinner, the private event, the late glass of wine, the record playing after dark.
Your home has a table of its own.
Good music. Your kind of place.
Gibran “G” Huerta brings Longplay’s approach to music, coffee, and drinks into daily life at alüm.
Born from pop-ups and rooted in Barrio Logan, Longplay brings together vinyl, Japanese listening-bar culture, Chicano design, coffee, and natural wine. Music makes room for conversation. Hospitality makes room for you.
Coffee starts the day. Music sets the mood. Longplay gives the places you gather a rhythm of their own.
A closer look inside.
The Resident Terrace for everyone. Panorama for members.
